Applied research firm

From data to decisions. From evidence to impact.

A multidisciplinary team with over 15 years of experience in market research, socioeconomic research, and monitoring and evaluation of programs. Present in Mexico and Central America.

Applied Social Research MIXED METHODS Market Studies CONSUMER Monitoring & Evaluation M&E SYSTEMS
Areas of research

Three areas, one standard of rigor

We design each study around your question — we don't apply generic formulas.

01

Market Studies

Understand your customers and your market with evidence, not intuition.

  • Segmentation and profiling
  • Satisfaction and experience
  • Demand and pricing
02

Applied Social Research

Solid socioeconomic evidence for policies and programs.

  • Mixed methods
  • Surveys and qualitative studies
  • Baselines and diagnostics
03

Monitoring & Evaluation

Measure what matters and demonstrate the impact of your programs.

  • M&E systems
  • Impact evaluation
  • Indicators and learning
How we work

Useful evidence,
not just data

A process designed so every project ends in decisions, not in a report nobody opens.

01We listen to your needs
02We design the methodology
03We execute the full cycle
04We deliver clarity
1 of 4
First step

We listen to your needs

We understand your research question and what you need to decide. We don't assume — we ask, listen and align expectations before proposing any solution.

Diagnosis · Alignment
Second step

We design the methodology

The optimal methodology for your context, need and budget. Each project has its own design — we don't apply generic formulas.

Methodology · Design
Third step

We execute the full cycle

The entire research cycle, from data collection to analysis and presentation of results. With constant updates and quality control at every stage.

Collection · Analysis · Presentation
Fourth step

We deliver clarity

Actionable insights that inform real decisions and findings your team can use the very next day.

Insights · Decisions · Impact
✦ Free tool

Business Radar

A 5-minute self-assessment that identifies your business pain points and tells you exactly what type of research you need. No sales, no pressure.

Start the diagnostic →

5 minutes · No sign-up · Instant result · 6 dimensions

MARKET CLIENTS PRODUCT OPERATIONS FINANCE TEAM
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Let's work together

Would you like to learn
about our services?

Book a free call. We'll tell you honestly if we can help you and how.

We respond within 24 hours · info@oikosdatalab.com